Oprah's Book Club

Brand Design

I had the tremendous pleasure of working with Oprah and her production company, Harpo productions to reintroduce her book club to the world and doing a complete rebrand. Oprah's Book Club partnered with Applebooks exclusively, and wanted to elevate the identity to an elegant, premium experience. It was a huge team effort, with multiple talented creatives working together to bring Oprah's Book Club 2.0 to life.

Executive Creative Director: Lars Hansson
Creative Director: Peter Baston
Creative Director: Cesar Marchetti
Creative Director: Nicholas Karlovich
Design Director: Alexis Waller
Senior Designer: Jenny Wu
Senior Designer: Christian Jang
Designer: Natalie Liu
Executive Production Director: Jai Tedeschi
Producer: Annie Hough

Agency: R/GA