Samsung X Fortnite
Art Direction
Fortnite is coming to Android mobile devices. And it’s available First on Galaxy. With the arrival of the Galaxy9, Samsung has created a new, super powerful experience for true gamers. For the skeptics who don’t believe mobile devices can perform at the level they demand. But with its long battery life, Infinity display and massive processing power, the Galaxy9 is not just an incredible phone. It’s an incredible mobile gaming machine.
We concepted an activation stunt to create buzz around the new launch of the Galaxy9 in partnership with the biggest gaming influencers.
Creative Director: Matt Walton
Account Director: Arya Boghraty
Senior Producer: Amie Diamond
Copywriter: Logan Obrien
Art Director - Christian Jang
Agency: R/GA